Link-Building Strategies That Still Work in 2023

link-building strategies

Competition is fierce, and visibility is paramount in this dynamic world of digital marketing. That’s why mastering the art of effective link-building strategies is a game-changer. You might already know that link-building strategies in SEO have evolved into sophisticated practices.

Are you a newcomer who wants to boost your online presence? Or a seasoned SEO professional who wants to refine their techniques? Well, you’re at the right place, just keep reading to unlock the secrets of link-building strategies’ success.

Why link building is important?

1) Increased Organic Traffic

Higher search engine rankings simply mean more visibility in search results. If there are quality backlinks, then it can drive organic traffic to your website. The reason is that users generally click on results appearing on the first page of SERPs (search engine results pages).

2) Enhanced Website Authority

You can boost the overall authority of your website by building high-quality backlinks with the aid of authoritative websites in your niche or industry. As a result, you can have a positive impact on the trustworthiness and reputation of your brand. 

3) Referral Traffic

With backlinks, you can improve your search engine rankings and even bring direct traffic to your site. You can have valuable referral traffic, whenever any user clicks on other website links to reach yours. 

4) Brand Exposure

If your content gets linked from several various websites, then it can expose your brand to a wide range of audience. In case, users fail to click the links still they will notice the name of the brand and get to know about it. 

5) Credibility and Trust

If any reputable and well-respected website links your website, then it can enhance your trustworthiness and credibility in the eyes of both users and search engines. Generally, people trust information from sources that are trusted by others. 

6) Competitive Advantage

Your several competitors might be investing in link building. That’s why you should be engaged in link-building strategies for gaining a competitive edge. With this, you can improve or maintain your position in the market.

best link building strategies

Best link-building strategies

1) Create High-Quality Content

The foundation of successful link-building is producing valuable, informative, and exceptional content for the audience. If your content stands out, then there are chances that it will attract natural backlinks from websites.

2) Broken Link Building

You can look for broken links on other websites that have been linking previously to similar content of yours. After that, reach out to the site owner to inform them about the broken link. You can suggest replacing it with your relevant content link. 

3) Skyscraper Technique

Start looking for popular content in your industry to create something better. You can reach out to websites that are linked to the original content and then provide them with your improved resource. With this technique, you can leverage existing backlink opportunities.

4) Interviews and Expert Roundups

You can conduct interviews with industry experts. Even you can create expert roundup posts that feature insights from a range of experts. There are chances that contributors share the content, which will lead to potential backlinks and more visibility.

5) Broken Backlink Reclamation

Monitor the backlinks from websites by using tools such as SEMrush or Ahrefs. In case, you’ll get to know about backlinks pointing to non-existent pages on the site, then it would be better to redirect them to existing and relevant content for reclaiming lost link juice. 

6) Local SEO Link-building

For local businesses, keep your focus on getting listed in chambers of commerce, industry-specific websites, and local directories. Such kinds of local citations can attract customers by boosting local search rankings.

7) Educational and Governmental Links

You can easily boost the authority of your site by building links from governmental (.gov) and educational (.edu) websites. These types of links can be earned by considering scholarship, partnership, and sponsorship programs.

8) Content Syndication

It would be better to share your content on platforms such as LinkedIn, Medium, or industry-specific forums. Within the syndicated content, you can include links back to your website.

9) Harvest Unlinked Mentions

You can use tools such as Mention or Google Alerts for tracking when your content or brand is being mentioned online without a link. After that, reach out to the mentioned source and just ask them for a backlink.

10) Competitor Backlink Analysis

You can use tools such as Moz or Ahrefs to analyze your competitor’s backlink profiles. The best thing you can do is look for their valuable backlinks and then replicate them for your website. 

11) Social Outreach

It would be better to promote your content on social media platforms to engage with your audience. In case, a specific content fortunately gains popularity on social media, then there are chances that it will be discovered by webmasters and bloggers, which will result in potential backlinks.

12) Collaborate with Influencers

For content collaborations, partner with bloggers or influencers in your niche. They can promote your content to their audience, which will boost its reach and lead to acquiring backlinks.

13) Ego Bait

You can create content mentioning or highlighting businesses or influencers in your industry. When you publish it, just wait to let those mentioned know about it. They might share it or link to your content, which will drive backlinks and traffic.

14) Resource Page Link Building

Look for resource pages in your niche that list links that are helpful for the audience. You can reach out to the webmasters to suggest your content as a perfect addition and then request a link placement.

15) Guest Posting

It comprises writing articles for other websites in your niche. In this, you’ve to include a link back to your site mainly within the author bio or content. Many reputable websites accept guest posts to expand their reach and gain backlinks.


Now, you might have a rough idea about which link-building strategies in 2023 will work for you. However, keep in mind that successful link-building is about quality and quantity. So, it would be better to acquire authoritative, relevant, and natural backlinks. Make sure you avoid manipulative or spammy practices because they can harm the SEO rankings and reputation of your website.




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